UI/UX Design + Case Study — Netflix

*Please note that its just a project for fun and is completely fictional, no work was performed by me in association with Netflix.

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Introduction

Hey there, design aficionados and binge-watchers alike! 🌟 Ever find yourself on Netflix’s homepage thinking, “Hmm, this could be way more intuitive?” Yeah, me too. As someone who lives and breathes UI/UX design, I recently embarked on an exhilarating adventure to redesign Netflix’s landing page. Buckle up, because I’m about to take you on a ride through my design process, sprinkled with insights, aha moments, and a little bit of Netflix love.

Identifying the Challenges

My first step was donning my detective hat 🕵️‍♂️ to scope out the existing terrain. I carried out a comprehensive review of the Netflix website and got to grips with how users navigate the platform. Let’s just say, there were a few bumps on this digital highway — complex navigation structures, ambiguous information architecture, and some visual inconsistencies that made me go, “Hmm 🤔.”

Bringing Accessibility Front and Center

One of the first things that caught my eye was how difficult it was for newbies to find pricing info. You had to do the online equivalent of a scavenger hunt — clicking on the ‘Help Center’ and then finding your way around. Nope, not on my watch. I gave the homepage a facelift with a designated pricing section, because let’s face it, transparency is king! 👑

Header Transformation

Ah, the header — a place many fear to tread. It used to be a puzzle for users, but now it’s a friendly companion! 🐶 I added essential navigation links right up top, making everything from features to resource information easy peasy to find.

Revamping the “Features” Section

We all love a good feature reel, but the existing one felt a bit… off. So, I tuned it to reflect the brand’s tone while keeping the layout smooth and crisp. I even played matchmaker and merged a couple of similar cards to eliminate repetition. Ah, young love! ❤️

The Nitty-Gritty: FAQs & Footer

Last but not least, I turned my attention to the FAQs and Footer. Let’s just say they were looking a little last-season. With a bit of design TLC, they’re now not only eye-catching but also far more functional, adding a zest of brand personality while keeping the UI engaging. 🎉

Conclusion

Redesigning Netflix’s landing page has been nothing short of a roller coaster ride, filled with highs, lows, and plenty of learning curves. Sure, the 9–5 job keeps my skills sharp, but this challenge let me stretch those creative muscles like never before! 🤸‍♀️

For those of you looking to up your UI/UX game, remember this: always trust your instincts, keep the user’s journey in mind, and don’t forget to have some fun along the way.

Happy designing, everyone! 🚀

WEBSITE: thedesigerdev.com
LINKEDIN: Ashley May
DRIBBBLE: Ashley May